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Innovation is the heart of everything we do, from our research and analysis to strategic implementation, client partnerships, and operational excellence across markets worldwide. We are committed to providing insights and solutions that breakthrough and transform, and to fostering a dynamic future built on trust, growth, and exceptional business outcomes for all.

rooted in legacy

Pioneering the future
of brand connection

We understand that icons transcend their industries. That's why we collaborate with global luminaries to craft exceptional spirits that tell their stories.

With over 50 years successfully launching spirits globally, we've mastered the art of translating stories into bottles.

forged with culture

We have a rich history
with impact globally

We believe shared stories create lasting connections. It is our mission to create brands that foster community and bring people together across the world.

Every bottle poured becomes a moment where heritage meets celebration, turning strangers into friends through the power of shared experience.

shaped by innovation

Forging innovative
growth technologies

We embrace the digital frontier in ways most haven't imagined. Through AI-powered experiences and Web3enhancements, we're creating immersive journeys that bring brands to life beyond the bottle.

Our technology doesn't just follow trends—it sets them. Every digital touchpoint we design transforms how people discover, experience, and share our spirits with the world.

Our Team

Diego Menendez

Co-Founder

Bringing over 28 years of leadership experience across multiple continents, making him a key driving force behind the brand's vision and success. Diego has built a reputation for excellence in the spirits industry, spearheading innovative projects and leading high-performing teams on a global scale.

Kimmo Koivikko

Co-Founder

Bringing remarkable financial acumen and a wealth of business experience to the table. With 35 years of experience in international import and export, he's made a mark as an entrepreneur, serving as CEO and founder of various ventures like Lasso Drinks since 2003 and now also with MEKO Spirits.

Alexis de Labarthe

Senior Executive Director

Renowned for creating and developing LVMH's single malts prestige business and achieving a world record in the process. As Global Prestige Director for LVMH Single Malts, Alexis demonstrated exceptional leadership and strategic vision. Currently a Founding Partner at Angel Strategy, where he continues to drive innovation and excellence in the luxury sector.

Pat Fitzgerald

Non-Executive Chairman

Bringing a wealth of experience as former IRFU president to the company. Pat has a proven track record in driving business growth and fostering strategic partnerships, with expertise in managing boards and a deep understanding of both the sports and business worlds.

Timeless brands for global icons

Timeless brands
for global icons